WBB10202 - INNOVATION MANAGEMENT
This course is to help students to understand the complex process of innovation which depends on people and their interactions; to stimulate new thinking rather than prescribe some definitive methodology; to understand the issues involved in being an innovator and the culture for supporting innovation; understand the critical issues that organizations need to develop to support innovation; to be able to develop a marketing strategic planning and able to do qualitative and quantitative market analysis; to understand the process of product development and market testing; and to understand commercialization strategy i.e. marketing mix and future plan. These teaching components would benefit the students in becoming future entrepreneurs.
WBB10202 - INNOVATION MANAGEMENT
This course is to help students to understand the complex process of innovation which depends on people and their interactions; to stimulate new thinking rather than prescribe some definitive methodology; to understand the issues involved in being an innovator and the culture for supporting innovation; understand the critical issues that organizations need to develop to support innovation; to be able to develop a marketing strategic planning and able to do qualitative and quantitative market analysis; to understand the process of product development and market testing; and to understand commercialization strategy i.e. marketing mix and future plan. These teaching components would benefit the students in becoming future entrepreneurs.
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