WBB10202 - INNOVATION MANAGEMENT
This course is help students to understand the complex process of innovation which:-
Depends on people and their interactions
To stimulate new thinking rather than prescribe some definitive methodology
To understand the issues involved in being an innovator and the culture for supporting innovation
To understand the critical issues that organization need to develop to support innovation
To be able to develop marketing strategic planning and be able to do qualitative and quantitative market analysis
To understand the process of product development and market testing
To understand commercialization strategy
Depends on people and their interactions
To stimulate new thinking rather than prescribe some definitive methodology
To understand the issues involved in being an innovator and the culture for supporting innovation
To understand the critical issues that organization need to develop to support innovation
To be able to develop marketing strategic planning and be able to do qualitative and quantitative market analysis
To understand the process of product development and market testing
To understand commercialization strategy
WBB20103 - TECHNOPRENEURSHIP
The module will enhance student’s knowledge and skills in business planning, financial management, business operations and marketing. The focus will be on attributes of Technopreneurs, searching for viable opportunities, taking into considerations the trends and new challenges in the business world; and gathering the resources necessary to convert a viable opportunity into a successful business.