PNB10103 - BUSINESS MANAGEMENT
The
objective of this course is to provide students the fundamental knowledge on
how a business entity is managed locally and internationally. World trade
liberalization has paved ways for businesses opportunity and every business
entity must be aware of the potential profitability of being abroad, while at
the same time being well informed of the potential threats and challenges. The
knowledge will give students an overview of how business entities work from
within and also provide the dynamic of interaction between various functions/
divisions that exist within business environment.
PNB20403 - MARKETING
THE OBJECTIVE OF THIS COURSE IS TO PROVIDE SUFFICIENT UNDERSTANDING OF THE ROLE OF MARKETING MANAGEMENT IN ANY ENTREPRENEURIAL ENDEAVOUR. SINCE ENTREPRENEURIAL ENTITIES WILL INVOLVE BUYING AND SELLING, EXCELLENT MICRO MANAGEMENT POLICIES OF THIS VITAL ELEMENT WILL ULTIMATELY ENSURE THE SUCCESSFUL MARKETING STRATEGIES IN AN ENTREPRENEURIAL ORGANIZATION. |