PNB40203 - STRATEGIC MANAGEMENT
STRATEGIC BUSINESS MANAGEMENT IS TAUGHT WITH THE OBJECTIVE OF PROVIDING STUDENTS WITH STRATEGIC THINKING IN MANAGING BUSINESS. THIS COURSE WILL PROVIDE STUDENTS THE PROPER TOOLS AND SKILLS TO ENHANCE BUSINESS COMPETITIVENESS IN THE ERA OF GLOBALIZATION. THE COURSE IS A MIXTURE OF THEORIES AND APPLICATION OF THE COMMON STRATEGIES IN BUSINESSES TODAY THAT WILL EQUIP STUDENTS WITH BENEFICIAL KNOWLEDGE IN ANY WORKING ENVIRONMENT. WITH THE GROWING COMPETITION IN THE BUSINESS WORLD, STRATEGIC THINKING AND CONCEPTS WILL BE A VITAL TOOL IN PROVIDING ADVANTAGE. STUDENTS WILL BE GIVEN THE OPPORTUNITY TO APPLY THEIR CREATIVITY THROUGH BUSINESS IDEAS AND ADAPTING THE STRATEGIC TOOLS AS WELL. THIS COURSE WILL COVER ALL IMPORTANT THEORIES AND TOOLS IN STRATEGIC MANAGEMENT AND CASE STUDIES OF SEVERAL BUSINESSES AROUND THE WORLD.
PNB47103 - STRATEGIC BUSINESS MANAGEMENT
Strategic Management
is taught with the objective of providing students with strategic thinking in
managing in managing business. This course will provide students the proper
tools and skills to enhance business competitiveness in the era of
globalization. The course is a mixture of theories and application of the
common strategies in businesses today that will equip students with beneficial
knowledge in any working environment.