ECB30103 - STRATEGIC MANAGEMENT
This course is designed to help students to gain understanding on how to apply theories in strategic management and help organizations to retain its competitiveness.
ECB20603 - SMALL BUSINESS MANAGEMENT
Rational:
The course enable students to have a clear understanding of the basic prinsiples requires to run a small business venture.
Synopsis:
This course provides knowledge and insights to develop awareness and skills needed to start, manage and lead a small business. students who seek to independent business careers will benefit from the step-by -step guide on the technical aspects of small business management as well as the need for integrity in running a business and the importance of setting up and maintaining as effective customer relationships.
Learning Outcomes:
- Describe the availability of entrepreneurial oppoutunities, various types of entrepreneurs, and entrepreneurial ventures.
- Compares the pros and cons of strating a business from scratch of franchising.
- Develop a new venture business plan.
- Evaluate and choose appropriate marketing growth strategies.
- Describe the managerial tasks of entrepreneurs.
- Explain how to manage assets and evaluate financial performance in a small business.
Assessment:
- Mid Term Exam 20%
- Group Assignment & Presentation 10%
- Individual Assignment - Online quiz, online forum and cases 30%
- Final Assessment 40%