Ringkasan dari EIB11303 - PRINCIPLES OF MARKETING

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EIB11303 - PRINCIPLES OF MARKETING

Pengajar: SAIDATUL ‘AZIEMAH BINTI BORHANORDIN

Skill Level: Beginner

Announcements

POM E-Book

POM_Chapter 1_Marketing_Creating Customer Value and Engagement

POM_Chapter 2_Company and Marketing Strategy

POM_Chapter 3_Analyzing The Marketing Environment

POM_Chapter 4_Managing Marketing Information to Gain Customer Insights

POM_Chapter 5_Understanding Consumer and Business Buyer Behavior

POM_Chapter 6_Customer Value Driven Marketing Strategy_ Creating Value for Target Customers

POM_Chapter 7_Products Services and Brands_Building Customer Value

POM_Chapter 8_Developing New Products and Managing the Product Life Cycle

POM_Chapter 9_Pricing_Understanding and Capturing Customer Value

POM_Chapter 10_Marketing Channels_Delivering Customer Value.pptx

POM_Chapter 11_Deliver the Goods_Determine the Distribution Strategy

POM_Chapter 12_Engaging Consumers and Communicating Customer Value_Advertising and Public Relations

POM_Chapter 13_Personal Selling and Sales Promotion

POM_Chapter 14_Direct, Online, Social Media, and Mobile Marketing

POM_Chapter 15_The Global Marketplace

POM_Chapter 16_Sustainable Marketing_Social Responsibility and Ethics

Maklumat kursus

EIB11303 - PRINCIPLES OF MARKETING

General

Announcements

POM E-Book

Topic 1

POM_Chapter 1_Marketing_Creating Customer Value and Engagement

Topic 2

POM_Chapter 2_Company and Marketing Strategy

Topic 3

POM_Chapter 3_Analyzing The Marketing Environment

Topic 4

POM_Chapter 4_Managing Marketing Information to Gain Customer Insights

Topic 5

POM_Chapter 5_Understanding Consumer and Business Buyer Behavior

Topic 6

POM_Chapter 6_Customer Value Driven Marketing Strategy_ Creating Value for Target Customers

Topic 7

POM_Chapter 7_Products Services and Brands_Building Customer Value

Topic 8

POM_Chapter 8_Developing New Products and Managing the Product Life Cycle

Topic 9

POM_Chapter 9_Pricing_Understanding and Capturing Customer Value

Topic 10

POM_Chapter 10_Marketing Channels_Delivering Customer Value.pptx

Topic 11

POM_Chapter 11_Deliver the Goods_Determine the Distribution Strategy

Topic 12

POM_Chapter 12_Engaging Consumers and Communicating Customer Value_Advertising and Public Relations

Topic 13

POM_Chapter 13_Personal Selling and Sales Promotion

Topic 14

POM_Chapter 14_Direct, Online, Social Media, and Mobile Marketing

Topic 15

POM_Chapter 15_The Global Marketplace

Topic 16

POM_Chapter 16_Sustainable Marketing_Social Responsibility and Ethics

EIB11303 - PRINCIPLES OF MARKETING