
Welcome to Principles of Marketing!
In this course, you will explore how businesses engage customers, build strong relationships, and create value to drive success. Marketing is more than just selling—it’s about understanding customer needs and delivering products, services, and experiences that satisfy them.
You’ll learn key concepts such as customer value, market segmentation, digital marketing, and customer relationship management. Through real-world examples and interactive discussions, you’ll discover how companies use marketing strategies to stay competitive in today’s fast-changing world.
Get ready to dive into the exciting world of marketing and develop skills that are essential for any business!
- Teacher: Aiman Farhan Ahmad