Ringkasan dari ECB20403 - E-MARKETING

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ECB20403 - E-MARKETING

Pengajar: NOOR SYAHIRAH MUSA

Skill Level: Beginner

General

Announcements

Topic 1 (Week 1)

LINK FOR ONLINE CLASS (WEEK 1)

COURSE LEARNING PLAN

Lesson 1: Past, Future and Present

E-Book Lesson 1

Topic 2 (Week 2)

CHAPTER 2 LECTURE SESSION

CHAPTER 2 PART 2

CHAPTER 2 PART 3

CASE ANALYSIS 1

Lesson 2: Strategic Digital Marketing &amp; Performance Metrics

E-Book Lesson 2

Topic 3 (Week 3)

Lesson 3: The e-Marketing Plan

Assignment Guideline

Link for Online Class 20/3/2025

Class Activity Task Submission

E-Book Lesson 3

Topic 4&5 (Week 4)

Lesson 4: Global e-Marketing 3.0

Lesson 5: Ethical and Legal Issues

Link for Online Class 25/3/2025

Link for Online Class 27/3/2025

Impact of Diaspora Communities on E-Marketing

E-book Lesson 4

E-book Lesson 5

CASE ANALYSIS 2

MID TERM TEST (Week 5)

Link for online class 8/4/2025

Topic 6 (Week 6)

Lesson 6: E-Marketing Research

Link for Online Class 17/4/2025

E-book Lesson 6

Topic 7 (Week 7)

Lesson 7 : Consumer Behavior Online

Link for Online Class 24/4/2025

E-book Lesson 7

Topic 8 (Week 8)

Lesson 8 : Segmentation, Targeting, Differentiation &amp; Positioning Strategy

Topic 9 (Week 9)

Lesson 9 : The Internet for Distribution

Link for Online Class 8/5/2025

Topic 10 (Week 10&11)

Lesson 10 : E-Marketing Communications

Link for Online Class 15/5/2025

Link for Online Class 22/5/2025

PROJECT (Week 12)

Project Submission

Topic 11 (Week 13)

Lesson 11 : Customer Relationship Management

Link for Online Class 5/6/2025

ECB20403 - E-MARKETING

Lesson 2: Strategic Digital Marketing & Performance Metrics

Lesson 8 : Segmentation, Targeting, Differentiation & Positioning Strategy