Maklumat kursus | SSP04104 - INTRODUCTION TO MARKETING

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SSP04104 - INTRODUCTION TO MARKETING

Pengajar: Nur Iffah Adila Mat Jib

Skill Level: Beginner

General

Announcements

COURSE INFORMATION - TABLE 4 -INTRODUCTION TO MARKETING

TEST AND DISCUSSION 1

TEST AND DISCUSSION 2

TEST AND DISCUSSION 3

CASE STUDY DISCUSSION

BRAND BATTLE SIMULATION GAME FOR MARKETING

ICE BREAKING ACTIVITY

Announcements

ASSESMENT AND DEADLINE

COURSE INFORMATION - TABLE 4 - PURCHASING MANAGEMENT

ASSIGNMENT GUIDLINE FOR PURCHASING MANAGEMENT

QUIZ C1-C4

TUTORIAL C1-C4

Topic 1

FOUNDATION OF MARKETING

CHAPTER 1 - INTRODUCTION TO PURCHASING MANAGEMENT

WHAT IS PURCHASING MANAGEMENT

Topic 2

ANALYZING OF MARKETING ENVIRONMENT

CHAPTER 2 - THE PURCHASING PROCESS

PROCUREMENT PROCESS

Topic 3

MARKET SEGMENTATION

CHAPTER 3 - THE PURCHASING POLICY AND PROCEDURE

EXAMPLE OF PURCHASING POLICY

Topic 4

MARKET POSITIONING

CHAPTER 4 - PURCHASING STRATEGY AND ORGANIZATION

QUIZ

PURCHASING MANAGEMENT VIDEOS

Topic 5

Products, Services, Developing New Products &amp; Managing Product Life Cycle (PLC): Building Customer Value

CHAPTER 5 - SOURCING AND SUPPLIER RELATIONSHIP

PURCHASING AGENT VIDEOS

CASE STUDY 1

TUTORIAL C5

Topic 6

Pricing: Understanding and Capturing Customer Value

OUTSOURCING AND GLOBAL SOURCING

OUTSOURCING VIDEOS

OUTSOURCING VS INSOURCING

Topic 7

Marketing Channels/Place:Delivering Customer Value

MARKETING ADVERTISEMENT VIDEO

CHAPTER 7 - PURCHASING INNOVATION AND TECHNOLOGY

INNOVATION PROCUREMENT VIDEO

TRANSFORMATION OF EMERGING TECHNOLGY IN PURCHASING

POP QUIZ C1 - C7

Topic 8

BRANDING STRATEGY

Topic 9

Consumer Markets and Buyer Behavior

Topic 10

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy

Topic 11

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy

SSP04104 - INTRODUCTION TO MARKETING

Products, Services, Developing New Products & Managing Product Life Cycle (PLC): Building Customer Value