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JLD22803 - PRINCIPLES OF MARKETING

Teacher: NURASYURA BINTI ROSNAN

Skill Level: Beginner

Hi everyone! My name is Nurasyura binti Rosnan, you can call me Madam Syura, and I am so excited to be your lecturer. My goal is to make sure this class safe and fun where everyone feels comfortable sharing ideas. I can't wait to get to know each of you!

CHAPTER 0 INTRODUCTION

CHAPTER 1 CREATING CUSTOMER VALUE AND ENGAGEMENT

CLASSROOM ACTIVITY

CHAPTER 2 COMPANY AND MARKETING STRATEGIES

CHAPTER 3 ANALYZING THE MARKETING ENVIRONMENT

CHAPTER 4 UNDERSTANDING CONSUME AND BUSINESS BUYER BEHAVIOR

CHAPTER 5 CUSTOMER VALUE-DRIVEN MARKETING

CHAPTER 6 PRODUCT, SERVICE, AND BRAND

CHAPTER 7 PRICING STRATEGIES

CHAPTER 8 MARKETING CHANNELS

REPORT ASSIGNMENT SUBMISSION

CHAPTER 9 ENGAGING CONSUMERS COMMUNICATING CUSTOMER VALUE

CHAPTER 10 DIRECT ONLINE, SOCIAL MEDIA, AND MOBILE MARKETING SAP4HANA SOFTWARE

JLD22803 - PRINCIPLES OF MARKETING

WEEK 1 (12/10/2026 - 18/10/2026)

Hi everyone! My name is Nurasyura binti Rosnan, you can call me Madam Syura, and I am so excited to be your lecturer. My goal is to make sure this class safe and fun where everyone feels comfortable sharing ideas. I can't wait to get to know each of you!

CHAPTER 0 INTRODUCTION

WEEK 2 (19/10/2026 - 25/10/2026)

CHAPTER 1 CREATING CUSTOMER VALUE AND ENGAGEMENT

CLASSROOM ACTIVITY

WEEK 3 (26/10/2026 - 1/11/2026)

CHAPTER 2 COMPANY AND MARKETING STRATEGIES

WEEK 4 (2/11/2026 - 8/11/2026)

CHAPTER 3 ANALYZING THE MARKETING ENVIRONMENT

WEEK 5 (9/11/2026 - 15/11/2026)

CHAPTER 4 UNDERSTANDING CONSUME AND BUSINESS BUYER BEHAVIOR

WEEK 6 (16/11/2026 - 22/11/2026)

CHAPTER 5 CUSTOMER VALUE-DRIVEN MARKETING

WEEK 7 (23/11/2026 - 29/11/2026)

CHAPTER 6 PRODUCT, SERVICE, AND BRAND

WEEK 8 (7/12/2026 - 13/12/2026)

CHAPTER 7 PRICING STRATEGIES

WEEK 9 (14/12/2026 - 20/12/2026)

CHAPTER 8 MARKETING CHANNELS

REPORT ASSIGNMENT SUBMISSION

WEEK 10 (21/12/2026 - 27/12/2026)

CHAPTER 9 ENGAGING CONSUMERS COMMUNICATING CUSTOMER VALUE

WEEK 13 (11/1/2027 - 17/1/2027)

CHAPTER 10 DIRECT ONLINE, SOCIAL MEDIA, AND MOBILE MARKETING SAP4HANA SOFTWARE

JLD22803 - PRINCIPLES OF MARKETING